Mind Your Own Business                         
Small business tips, updates and news                                                                 October 2009                                                           
PurpleAccounts
News
PurpleAccounts are finalists in Awards For Excellence!
We are thrilled to announce that PurpleAccounts have been nominated as finalists in the Isle of Man Newspapers Awards For Excellence 2009!
The Award is the Microgaming Award for Excellence in Customer Service.  The big oscars style night will be on Thursday November 12th 2009.
 
Platinum Service Launched
 
PurpleAccounts are pleased to announce the launch of Platinum Service.
 
The decision to expand this service is  in response to demand for a more 'bespoke' service for fast growing businesses, focused on strategic planning, forecasting and management accountancy. 
 
As Chartered Management Accountants, commercial accountancy is our specialism, - we are not just number crunchers as many of you have discovered in your day to day dealings with us!
 
This enhanced service is available to businesses embarking upon considerable growth.  Check out our new webpage for more information:
 
 
Small Business Network Event
Come along and meet likeminded small business owners, swap cards and ideas - maybe do business! 
 
The Isle of Man Small Business Network - A 'not for profit' venture by PurpleAccounts.
 
The Velvet Lobster, North Quay, Douglas
Tuesday 13th October
7.30am for 8am
£7 on the day
  
Get your logo and weblink on our site for free and get noticed! - www.smallbusinessnetwork.im
How many advertising opportunities are free these days?!
 
No joining fees
No monthly fees
No sales people
 
Places for the events are allocated on a first come first served basis and the events are very popular!  Email enquiries@smallbusinessnetwork.im or call Dawne at PurpleAccounts on 618002.
 
FEEDBACK:
Your opinion and feedback is important to us.  If you would like to pass on any comments or suggestions or even praise, (we all like a bit of praise!), please email helen@purpleaccounts.com or call 01624 618002
 
 
 
 
 
 
Small Business Notes and News
Attracting New Business to Your Website
 
One of the best ways to attract visitors to your website is by providing related sites with quality editorial relating to your subject area. Not only will this give you a chance to promote your service or business, but it can also indirectly aid your search engine promotion efforts via link popularity.

You may well gain new visitors on the back of your article submission, but you're also likely to have the article linked to that site for some time which could help with your own site's page rank. This is an added bonus of article submission.

Most websites will happily exchange links for good quality articles

Article writing is easier if you are providing a service rather than a product, but if you are creative in your approach and write your articles clearly and concisely, other sites are more than willing to exchange content for links.

The best way to research sites which may be interested in quality editorial is to search on Google for 'submit article' + your subject area. For example, 'submit article web design'.

Make sure you visit any sites which regularly publish quality articles on your subject areas and find out their publishing terms. Chances are you will already be familiar with the key portals or news sites related to your area of expertise - email them to see if you can contribute editorial. The more established the publishing site the better.

Article submission and link popularity

The key to promoting your website using articles is in the win-win situation between the author and the publisher. Both sides need to benefit. The article must be well researched, relevant and readable.

Once the article page on the publisher's site is indexed by the major search engines (Google being of paramount importance), the link from the article back to your own site will be factored in to your site's link popularity algorithm. The higher the Google Pagerank of the publisher's site, the more important this backlink will be considered for your own site's importance. So, look out for well laid out and indexed publisher sites for your content.

Remember at all times that there is a well-established trade-off between the author and the publisher. In exchange for a well written and researched article, any publisher should be more than willing to publish a link and summary back to the author's site - it's a fair exchange.

In order to get your article(s) published - there are several universal rules you should take into account:

Tips for writing articles for publication

  • Aim to write between 700 and 800 words - this seems to be the typical length required by most publishers. Check first though - some sites prefer more or less words per article.
  • Try to add a new angle to the subjects already submitted to the site.
  • Make sure the article is checked for spelling and the grammar (use MS Word).
  • Break the article up into meaningful sections, using headers for each section.
  • Don't try to promote your services too much - this will put readers and editors off. They want quality editorial, not a sales pitch.
  • Ask the editor(s) if there are any subjects they'd particularly like you to write about - keep in their good books.
  • Make sure you retain all rights to your article. Some sites may want ownership of your work, but most don't. Make sure also that you can distribute any article to several publishers (don't spread yourself too thin though).
  • In return for the content, you should be able to submit a link at the end, either in an 'about the author' section, or just at the end of the article. Use this opportunity to add a decent link back to your site.

Summary

The key to promoting your website using articles is in the win-win situation between the author and the publisher. Both sides need to benefit. The article must be well researched, relevant and readable.

In return, you should get some traffic from the link in the article, and once Google & co. index the article, you'll have a new backlink to your own site which will aid your link popularity. The more articles and sites you publish to, the more links you'll get back, and your site's reputation will be enhanced by the editorial you have written.
 
 
If you have any articles you wish to send to us for inclusion in this newsletter, please send them to: 
helen@purpleaccounts.com - imagine how many people would see your article and perhaps even link back to your website!

 

 

 
Useful Articles
 

ASK ARCHIE!

Each month we will ask Archie our resident beancounter a question - this month -

Archie - What is A Profit and Loss?

When you’re trying to work out how well your business is doing, one of the most powerful tools in your financial arsenal is yourprofit and loss account.  This is a simple set of figures that will give you a summary of what your business has spent and sold, normally in the previous 12 months.

By deducting what you’ve spent from what you’ve sold, you’ll discover what profit or loss your business has made. It really is that simple.

Limited Companies must produce a profit and loss account every year

If you run a limited company you will need to produce a profit and loss account every financial year to give to the authorities. They will use it to assess your business for company tax.

If you are self employed or in a partnership, you probably won’t have to produce a formal P&L. But it’s a good exercise to go through anyway, as it shows you what’s happening in your business. Plus the information you prepare will help you fill out your self-assessment tax return.

A P&L will also be necessary if you want to apply for a mortgage, take out a loan, or get other financing for your business.

A good P and L sheet starts with keeping accurate records. This is something that is required by law, and it means getting a receipt for everything you buy, and keeping a copy of every sale or invoice you issue.

A P&L starts with accurate financial records

A P and L sheet starts with keeping accurate financial records. This is something that is required by law, and it means getting a receipt for everything you buy, and keeping a copy of every sale or invoice you issue.

You should also keep records of any other income you get, how you spend petty cash, and personal payments made for goods (for example if you run a shop, you need to record when you take goods and how you pay for them).

If you run a limited company you will also need to keep a record of any money you take out of the company for personal use, or any personal loans you make to the business.

You categorise revenue in one of two ways, and expenditure in one of three ways to create your P&L:

Business income – sales

You need to keep a record of all sales within the business with documents to back that information up. If you run a shop, your till roll will be the documentation. Or if you issue invoices, they will count. You also need to keep paying-in slips and all your bank statements. These all work together to prove how much money is coming into your business.

Business income – other

On top of sales, you might get income from other sources. For example your business might earn interest on bank accounts, or you may rent part of your premises out to other businesses. This is where you record personal money you put into your limited company.

Cost of sales

This is the first way of recording money out of your business. It relates to the basic cost of creating your product. For example, if you get an order for 10 widgets and so have to buy 10 tubs of goo, those tubs are counted as cost of sale. You wouldn’t buy them until you needed product.

There are other cost of sale items, including labour to produce it, machine hire and some other production costs. Cost of sale does not normally apply if you only deliver a service.

Business expenses

These are all of the ongoing expenses that you must incur to run your business, such as premises, employees, and general administration. Your accountant will advise which expenses should be recorded here. Sometimes expenses are not allowed for tax purposes and have to be added back before your taxable profit is calculated – again your accountant will advise how this affects you.

Cost of equipment

Finally, you record the costs of any equipment you have bought or leased for long-term use. These items are known as fixed assets or capital items, and might include computers, vans, furniture and machinery.

Rather than record the financial hit of a piece of equipment in one year, you can spread it over a number of years. For example if you buy a computer for £300, you might decide to account a cost of £100 for three years. This is known as depreciation. Bigger businesses need to keep a fixed asset register.

Now you have categorised all your sales and costs, you can work out your profit & loss.

The sales and other income are added together to create a figure known as your turnover. If you then deduct the cost of sale, this is your gross profit. Finally, deduct business expenses and cost of equipment to get your net profit. This is the figure you will be taxed upon.

Remember to get professional advice from a qualified person before taking any action. Don’t rely purely on information contained in this article.
(article extract from bytestart)